Kygos
Client:
Shopify Development · Custom Theme · UI Design
Services:
2025
Year:
Overview
Kygos is a French fitness equipment brand built around one idea — small tools, big results. They needed a Shopify store that matched their premium positioning and converted visitors in a market dominated by giants like Gymshark and LSKD. The challenge was building a store that felt editorial and high-end while keeping the buying journey completely frictionless.
Visual Identity
The store is built on restraint — warm beige, deep black, and clean typography that lets the products speak. Bold French headlines carry the brand voice without overpowering the product imagery. Every visual decision was made to create desire before asking for action — because in e-commerce, emotion buys before logic confirms.
Store Architecture:
Collections are organized around movement goals — Renforcement & Tonification, Équilibre & Soutien — so customers shop by outcome, not product type. This reduces decision fatigue and increases average order value. Product pages carry trust signals — 4.6 stars, 4500+ verified users, rapid delivery badges — placed exactly where hesitation happens.
Tools & Techniques:
- Platform: Shopify · Custom Theme
- Design Tool: Figma
- Techniques: French UX copywriting, custom Shopify sections, outcome-based navigation, mobile-first design
- Design Principles: Visual restraint, trust hierarchy, conversion-focused layout
